トニー・マーロウがIntegral Ad Scienceの最高マーケティング責任者CMOに就任
Integral Ad Science (IAS) は、2019年4月29日付でトニー・マーロウが弊社の最高マーケティング責任者CMOに就任することを発表します。同氏はニューヨークオフィスをベースにし、COEアッツ・シュナイダー直下で市場拡大を主導し、グローバルなマーケティングとコミュニケーション戦略の立案・実行を担います。
IAS ernennt Tony Marlow zum Chief Marketing Officer
New York / Berlin, 18. April 2019 – Integral Ad Science (IAS) beruft Tony Marlow zum Chief Marketing Officer (CMO). In dieser Position zeichnet sich Marlow ab dem 29. April 2019 für den Ausbau der gesamten globalen Marketing- und Kommunikationsstrategie...
Integral Ad Science Names Tony Marlow as Chief Marketing Officer
Integral Ad Science (IAS) today announced the appointment of Tony Marlow as Chief Marketing Officer effective April 29, 2019.
The CEO of ad-tech firm Integral Ad Science has a plan to fix verification problems on OTT
Ad-verification company IAS helps marketers measure whether an ad was seen by a person; detects ad fraud; and ensures ads appear in brand-safe environments.
MQR H2 2018 – Deutsche Programmatic Viewability schwächelt in der umsatzstärksten Zeit
Integral Ad Science | Aktueller Media Quality Report bewertet Qualität von Werbeumfeldern im Desktop-, Mobile- und Video-Bereich.
Digital Advertising Market Still Healthy Despite Privacy Slip-ups, says IAS CEO
Integral Ad Science, an advertising verification company, is hosting its global summit in London to discuss the state of the industry with partners including Google, Facebook, and many others. Lisa Utzschneider, CEO, Integral Ad Science, joined to discuss the health...
IAS CEO on the opportunity of new media platform ad measurement
Lisa Utzschneider tells CNBC's James Wright what they're doing to help marketers measure marketing ROI with new media advertising opportunities.
Integral Ad Science Poised for Growth in the Region, Appoints Laura Quigley as Managing Director of Southeast Asia
The growth will be fuelled by hiring across the board to provide full-service capabilities in Singapore, regional headquarters of Integral Ad Science. Singapore – 2nd April, 2019 – Integral Ad Science (IAS), today announced Laura Quigley’s appointment as the Managing Director, Southeast...
UK programmatic ads outperform direct buys for the first time
The latest Integral Ad Science Media Quality Report provides UK benchmarks for viewability, brand safety, and ad fraud across all digital environments and channels London, UK, 2 April 2019: Today, Integral Ad Science (IAS) releases its Media Quality Report for...
What if the key to return on digital ad spend was hiding in plain view?
IAS launches Online Conversion Lift, empowering advertisers to tie ad verification and exposure-time metrics to campaign success March 19, 2019 – New York, NY – Advertisers now have the ability to understand how viewability and time-in-view truly impact consumers and...