News Archives

DACH | AdZine: Brand Safety auf Youtube: Google erweitert Kreis der Drittanbieter

Der Technologie- und Datenanbieter Integral Ad Science (IAS) Google beim Thema Brand Safety. Werbetreibende sollen so zukünftig besser nachvollziehen können, ob Youtube-Werbung den Brand-Safety-Anforderungen der Unternehmen gerecht wird.

April 12, 2017

News Press Releases

Integral Ad Science to collaborate on Brand Safety Reporting for YouTube

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, is working with Google to deliver brand safety reporting on YouTube. With brand safety concerns at the forefront for advertisers, Google...

April 11, 2017

News Press Releases

Integral Ad Science to collaborate on Brand Safety Reporting for YouTube

IAS, the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, is working with Google to deliver brand safety reporting on YouTube . With brand safety concerns at the forefront for advertisers, Google and IAS...

April 11, 2017

News

Oliver Hülse übernimmt die Geschäftsführung von Integral Ad Science in Deutschland

Integral Ad Science heute die Ernennung von Oliver Hülse zum neuen Geschäftsführer in der DACH-Region bekannt.

April 6, 2017

News

Integral Ad Science announce Oliver Hülse as the Managing Director DACH

Integral Ad Science (IAS), ein weltweit tätiger Technologie- und Datenanbieter, gibt heute die Ernennung von Oliver Hülse zum neuen Geschäftsführer in der DACH-Region bekannt.

April 6, 2017

News Press Coverage

IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this time’

Ahead of the release of the company’s Media Quality Report for the second half of 2016, Marketing Land spoke with Maria Pousa, Integral Ad Science’s CMO, last week about recent events, including the Google ad boycott, whether the industry is...

April 5, 2017

News Press Coverage

IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this time’

Integral Ad Science is one of the third parties Google is bringing in to help monitor ad placements on YouTube in the wake of advertiser backlash over brand safety concerns. The 400-person firm topped the $100 million revenue mark last year...

April 5, 2017

News Press Coverage

Video brand risk declined last year

As YouTube scrambles to deal with the fallout of concerns about brand safety, a new study says that video brand risk – ads served next to content deemed inappropriate – improved in the UK during 2016.

March 30, 2017

News Press Coverage

Brand safety ‘improving’ while video outperforms display

The company’s Media Quality Report claims that, despite the recent scandals around brand safety on YouTube, the overall percentage of global advertising affected by ‘unsafe’ content had decreased from 11.2% in the first six months of 2016 to 8.9% in...

March 30, 2017

News Press Coverage

Online brand safety may actually be better than advertisers think

The demonisation of online media as a place where no brand is safe is muddying the fact that the chance of either a video or display ad appearing against inappropriate content in the UK is dwindling, according to a report.

March 30, 2017

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Portfolio categories: News

DACH | AdZine: Brand Safety auf Youtube: Google erweitert Kreis der Drittanbieter

Integral Ad Science to collaborate on Brand Safety Reporting for YouTube

Integral Ad Science to collaborate on Brand Safety Reporting for YouTube

Oliver Hülse übernimmt die Geschäftsführung von Integral Ad Science in Deutschland

Integral Ad Science announce Oliver Hülse as the Managing Director DACH

IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this time’

IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this time’

Video brand risk declined last year

Brand safety ‘improving’ while video outperforms display

Online brand safety may actually be better than advertisers think

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