InMobi Launches Most Advanced Suite Of Mobile Video Ad Solutions In Europe
InMobi has partnered with industry leaders Integral Ad Science for independent viewability verification of mobile video advertising solutions.
InMobi Launches Range Of Advanced Mobile Video Advertising Solutions
By Anne Freier, Mobyaffiliates. Mobile advertising and discovery platform, InMobi, just rolled out a suite of advanced mobile video ad solutions in Europe. The platform offers new video ad formats including vertical video, interactive rich-media videos, 360 degree videos, opt-in videos,...
DACH | Mediaschneider: Bot or not – ein Eventbesuch
Hoy setzt dabei immer auf die Verifizierung durch Integral Ad Science.
Integral Ad Science seeks to emphasize time over frequency of ads
The company continues its march from advertising verification to optimization with plans to launch a service that replaces impression-based frequency caps with exposure-based frequency caps. The offering could help Integral embed itself in the programmatic ecosystem.
DACH | Update Digital: Rubicon Project und Integral Ad Science kooperieren
Die Partnerschaft der beiden Unternehmen dreht sich um präzisere Viewability-Werte für Display- und Video-Werbung auf Platzierungsebene.
Rubicon Project And Integral Ad Science Ink Viewability Deal
Rubicon Project has paired with Integral Ad Science (IAS) to better assure advertisers that ads bought on its network will actually be seen, as marketers become increasingly demanding of media space bought using programmatic technologies.
Rubicon Project, Integral Ad Science Offer Third-Party Viewability Scores For Video
Rubicon Project and Integral Ad Science (IAS) on Monday announced a partnership to provide advertisers with third-party viewability scores on video advertising. The scoring occurs on an individual ad placement level, and is offered as part of auction bid requests.
Yahoo Gemini partners with Integral Ad Science for open viewability measurement
We’re hearing a clear message from marketers that they want independent third-party measurement for their campaigns. Today, Yahoo added a new capability to our open measurement suite: viewability measurement for Yahoo Gemini native image ads. We also expanded our relationship...
Yahoo Gemini Partners With Integral Ad Science For Open Viewability Measurement
Yahoo Gemini partners with Integral Ad Science for open viewability measurement
Yahoo Gemini Partners With Integral Ad Science For Open Viewability Measurement
Yahoo Gemini partners with Integral Ad Science for open viewability measurement, offering marketers the chance to measure their Yahoo Gemini native image ad campaigns.