IAB Tech Lab to Assume Governance of Mobile Verification Open-Source SDK Initiative Initiated by IAS
Originally conceived by Integral Ad Science, the IAB Tech Lab is assuming governance of a new tool for mobile in-app viewability measurement.
IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification
by Laurie Sullvian, MediaPost The Interactive Advertising Bureau (IAB) said Friday the Tech Lab will take responsibility for governance of the Mobile Verification Open-Source Software Development Kit (SDK) initiative, formerly managed by Integral Ad Science (IAS). The goal is to...
An Open Source SDK is About Democratising Viewability: Q&A with Jason Cooper
Following Integral Ad Science’s recent announcement that it will open source its mobile verification software development kit (SDK) for media quality measurement, ExchangeWire caught up with Jason Cooper (pictured below), general manager – mobile, Integral Ad Science to discuss what...
Integral Ad Science veröffentlicht Open Source SDK um die Innovation im Mobile Advertising für die Branche weiter voranzutreiben
Integral Ad Science bietet von nun an sein Mobile Verifizierungs SDK für die Messung von Medienqualität als Open Source an. Unterstützung erhält IAS von Branchengrößen wie Google, Ansible, Conversant, InMobi, Lenovo, Médiamétrie, MRC, MoPub, OpenX und The Trade Desk.
DACH | AdZine: Viewability-Messung für In-App-Werbung
Mit der SDK können Publisher die Kampagnen innerhalb ihres Mobile App- Inventar messen und ausweisen ohne weitere SDKs von diversen Partnern integrieren zu müssen.
Integral Ad Science Partners with Google, Others for Open Source Viewability
Amid heightened concern over so-called "walled gardens" hoarding data, worries that fraudulent bots are generating ghost-clicks, and fear that ads were never seen at all, the ad industry is craving transparency more than ever.
Integral Ad Science Partners with Google, Others for Open Source Viewability
Integral Ad Science has corralled Google, InMobi, MoPub and other big names in mobile advertising as partners in launching Media Rating Council-accredited open source SDK code for mobile ad viewability.
Integral Ad Science Launches Open Source SDK to Drive Mobile Innovation for the Advertising Industry
Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that it will open source its mobile verification software development kit (SDK) for media quality measurement. With this SDK,...
Integral Ad Science Launches Open Source SDK For Mobile Viewability Measurement
Ad-tech firm Integral Ad Science (IAS) on Thursday announced it will offer an open-source mobile verification software development kit (SDK) for media quality measurement. Through the SDK, which will launch in early 2017, publishers will be able to measure their...
Integral Ad Science Launches Open Source SDK For Mobile Viewability Measurement
IAS announced it will offer an open-source mobile verification software development kit (SDK) for media quality measurement.