Press Coverage Archives

Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement

Sizmek, an independent buy-side advertising platform, on Tuesday announced its partnerships with DoubleVerify, comScore and Integral Ad Science (IAS) to provide advertisers with greater workflow efficiency for HTML5 video measurement.

November 1, 2017

News Press Coverage

dmexco is growing up and evolving with the industry

With the frenzy of dmexco now slowly beginning to dissipate, it’s a good time to reflect on what the ad tech playground means to the industry and whether the industry conversations lived up to expectations. ExchangeWire invites some seasoned dmexco...

October 6, 2017

News Press Coverage

Ensuring accountability and transparency in digital advertising

No one can avoid the well-documented accountability issues the digital advertising industry has faced so far in 2017. While the transparency conversation may not initially appear positive – with ad fraud, viewability, and brand safety all top of the agenda...

October 2, 2017

News Press Coverage

Data privacy, AI and the rise of native: dmexco 2017 distilled

The annual dmexco trade fair and conference in Cologne brings together a range of participants in digital marketing and here a number of those operating in ad tech give their views on the trends they saw emerging in the 2017...

September 20, 2017

News Press Coverage

UK ad industry successfully curbs brand safety risk

While brand safety risk is on the rise globally, it is actually decreasing in the UK as its advertising industry takes proactive measures to counter it, according to a report by measurement and analytics specialist Integral Ad Science (IAS). The...

September 14, 2017

News Press Coverage

Brand safety risk on desktop display is on the decline in the UK

Brand safety risk on desktop is continuing to fall in the UK, while there has also been a decrease in the brand safety risk linked to violence. According to measurement and analytics company Integral Ad Science’s (IAS) H1 2017 report, UK...

September 12, 2017

News Press Coverage

Cannes Lions Interview: Scott Knoll, CEO, Integral Ad Science

On the occasion of the 2017 Cannes Lions Creativity Festival, I sat down with Integral Ad Science, President and CEO, Scott Knoll to discuss the ad tech landscape, the need for transparency in the digital ad supply chain, and his...

August 7, 2017

News Press Coverage

IAS Bows Viewability, Brand Safety, Invalid Traffic Detection Tool

Integral Ad Science (IAS) on Tuesday announced the launch of a tool that it said helps publishers streamline workflow and reduce impression waste via automated, real-time optimization, enabling the creation of viewable, brand-safe, and fraud-free private marketplace (PMP) deals for...

July 18, 2017

News Press Coverage

Integral Ad Science expands its market presence

With a second office in Germany with the data specialists working there, the technology service provider who specialise in the analysis of media quality is expanding its performance.

June 26, 2017

News Press Coverage

Is whitelisting the best way to improve brand safety?

Using a whitelist in isolation is not the best way to address brand-safety challenges.

June 21, 2017

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Portfolio categories: Press Coverage

Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement

dmexco is growing up and evolving with the industry

Ensuring accountability and transparency in digital advertising

Data privacy, AI and the rise of native: dmexco 2017 distilled

UK ad industry successfully curbs brand safety risk

Brand safety risk on desktop display is on the decline in the UK

Cannes Lions Interview: Scott Knoll, CEO, Integral Ad Science

IAS Bows Viewability, Brand Safety, Invalid Traffic Detection Tool

Integral Ad Science expands its market presence

Is whitelisting the best way to improve brand safety?

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