Adyoulike teams with IAS to protect advertisers from fraud
AI driven native advertising platform Adyoulike has integrated anti-fraud technology from Integral Ad Science (IAS), a tech company that analyses the value of digital ad placements.
Adyoulike teams with IAS to protect advertisers from ad fraud
AI driven native advertising platform Adyoulike has integrated anti-fraud technology from Integral Ad Science (IAS), a tech company that analyses the value of digital ad placements.
Brightcove and IAS partner to tackle viewability measurement
It’s 2017 — brands already know they need to have a cross-screen strategy in place to deliver effective advertising campaigns. In fact, the Interactive Advertising Bureau (IAB)'s latest Video Ad Spend study revealed that 72% of marketing and media buying...
Brightcove and IAS partner to tackle viewability measurement
It’s 2017 — brands already know they need to have a cross-screen strategy in place to deliver effective advertising campaigns. In fact, the Interactive Advertising Bureau (IAB)'s latest Video Ad Spend study revealed that 72% of marketing and media buying...
Snap Inc partners with Integral Ad Science over brand safety
IAS brought in to review Snap’s protocols to mitigate brand risk.
Snap Inc partners with Integral Ad Science over brand safety
IAS brought in to review Snap’s protocols to mitigate brand risk.
Integral Ad Science Expands Brand Safety Offering Globally
Ad-tech firm Integral Ad Science (IAS) on Tuesday said it has expanded its brand safety solution to include eight content categories across 40 languages ranging from Arabic to Vietnamese. With the expanded offering, IAS is catering to global brands that...
Integral Ad Science Widens Brand Safety Solution for Global Reach
IAS enhances brand safety offering to support 40 languages, providing the most comprehensive coverage to protect brands online and maximize the success of digital advertising.
IAS Display Beta Aims to Hit a Consumer’s Viewability Sweet Spot
The company says buying based on consumer exposure metrics is the next evolution of viewability. Integral Ad Science is testing a new solution to help brand advertisers measure and optimize their digital display campaigns. The solution aims to move buying...
IAS Bows Viewability Measurement Capability
Ad-tech firm Integral Ad Science (IAS) is partnering with a group of Fortune 500 companies to determine and measure how viewable exposure time and frequency have a role in turning consumer attention into action.