Portfolio categories: Press Coverage

An interesting finding from Integral Ad Science's new H2 2016 Media Quality Report is that, contrary to popular opinion, consumers aren't being overexposed to products or brands during campaigns. Researchers state that, in fact, ad fraud is making it seem...

Even as the mobile ad industry has evolved, attribution struggles continue to plague digital marketers, with nearly a quarter (22 percent) naming it as the biggest marketing challenge, according to a new Integral Ad Science study — but expanded online-to-offline...

Ahead of the release of the company’s Media Quality Report for the second half of 2016, Marketing Land spoke with Maria Pousa, Integral Ad Science’s CMO, last week about recent events, including the Google ad boycott, whether the industry is...

Integral Ad Science is one of the third parties Google is bringing in to help monitor ad placements on YouTube in the wake of advertiser backlash over brand safety concerns. The 400-person firm topped the $100 million revenue mark last year...

As YouTube scrambles to deal with the fallout of concerns about brand safety, a new study says that video brand risk – ads served next to content deemed inappropriate – improved in the UK during 2016.

The demonisation of online media as a place where no brand is safe is muddying the fact that the chance of either a video or display ad appearing against inappropriate content in the UK is dwindling, according to a report.

The company’s Media Quality Report claims that, despite the recent scandals around brand safety on YouTube, the overall percentage of global advertising affected by ‘unsafe’ content had decreased from 11.2% in the first six months of 2016 to 8.9% in...

The latest Integral Ad Science Media Quality Report highlights brand safety, ad fraud, and viewability trends for programmatic and direct advertising across multiple platforms.

The issues of transparency, trust, and brand safety -- and, by extension, viewability -- are now at the forefront for marketers. And research findings reveal that a majority of consumers -- 70% to 85% -- are served no more than...