4 Question’s For Integral Ad Science’s CMO
There is no question that the digital ad space has experienced strong growth for the past five years, or that some of this growth could cause growing pains for marketers.
4 Question’s for Integral Ad Science’s CMO
There is no question that the digital ad space has experienced strong growth for the past five years, or that some of this growth could cause growing pains for marketers. BizReport had the chance to chat with our CMO, Maria...
IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification
by Laurie Sullvian, MediaPost The Interactive Advertising Bureau (IAB) said Friday the Tech Lab will take responsibility for governance of the Mobile Verification Open-Source Software Development Kit (SDK) initiative, formerly managed by Integral Ad Science (IAS). The goal is to...
IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification
The Interactive Advertising Bureau (IAB) said Friday the Tech Lab will take responsibility for governance of the Mobile Verification Open-Source Software Development Kit (SDK) initiative, formerly managed by Integral Ad Science (IAS).
An Open Source SDK is About Democratising Viewability: Q&A with Jason Cooper
Following Integral Ad Science’s recent announcement that it will open source its mobile verification software development kit (SDK) for media quality measurement, ExchangeWire caught up with Jason Cooper (pictured below), general manager – mobile, Integral Ad Science to discuss what...
Integral Ad Science Partners with Google, Others for Open Source Viewability
Integral Ad Science has corralled Google, InMobi, MoPub and other big names in mobile advertising as partners in launching Media Rating Council-accredited open source SDK code for mobile ad viewability.
Integral Ad Science Partners with Google, Others for Open Source Viewability
Amid heightened concern over so-called "walled gardens" hoarding data, worries that fraudulent bots are generating ghost-clicks, and fear that ads were never seen at all, the ad industry is craving transparency more than ever.
Integral Ad Science Launches Open Source SDK For Mobile Viewability Measurement
Ad-tech firm Integral Ad Science (IAS) on Thursday announced it will offer an open-source mobile verification software development kit (SDK) for media quality measurement. Through the SDK, which will launch in early 2017, publishers will be able to measure their...
Integral Ad Science Verification Now Available For YouTube Inventory
We're proud to announce that our integration with YouTube is now available.
IAS Secures More Accreditations From Media Rating Council
Integral Ad Science (IAS) announced on Thursday that the Media Rating Council (MRC) has given it accreditation for Sophisticated Invalid Traffic (SIVT) detection for online mobile and desktop traffic.