Integral Ad ScienceがADmantXを買収
アドベリフィケーションのグローバルマーケットリーダーIntegral Ad Science （以下IAS）は、ADmantX の買収を発表します。本取引は、IASの強力なアドベリフィケーション製品群と、ADmantX の業界をリードする認知的なセマンティックソリューションを統合し、パブリッシャーと広告主が広告とオンラインコンテンツのコンテキストをページレベルでマッチングすることを可能にします。
Integral Ad Science doubles down on fraud prevention efforts with Threat Lab
IAS announced the expansion of their Threat Lab, doubling down on their efforts to find, catch, and protect against malicious invalid traffic and fraud.
IAS and GroupM boost campaign performance for Radisson, Toyota, and Kvik
IAS & Group M released the results from their series of research studies, which examine how Online Conversion Lift analysis led to higher ROI.
Integral Ad Science Accelerates Growth with Chicago Market Expansion
Sept. 12, 2019, Chicago, Ill. – Leading digital ad verification company, Integral Ad Science (IAS), today announced an expansion of its Chicago presence with the opening of a new office located in the heart of Chicago’s business district – the...
Media Quality Report Sets Local and Global Benchmarks
Measuring over 1 trillion media metrics daily, IAS offers benchmarks for ad campaign and inventory quality in the 2019 report.
Integral Ad Science Names Chance Johnson as Chief Revenue Officer
August 19, 2019 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced the appointment of Chance Johnson as Chief Revenue Officer. Johnson, who most recently served as the Senior Vice President...
Google Integrates OM SDK Into Their Mobile In-App Offering
Over 85% of in-app display and video impressions in AdMob and Google Ad Manager now allow buyers to take viewability measurements using IAS August 15, 2019, New York, New York –– Advertisers can now more easily verify their Google in-app...
Integral Ad Science Names Kevin McCurry as Chief Strategy Officer
August 08, 2019 – New York, NY – Integral Ad Science (IAS), the global leader in digital ad verification, today announced Kevin McCurry has been appointed as Chief Strategy Officer. In his new role, McCurry will report directly to the...
New biometric study shows a halo effect for ads
IAS study finds ads are perceived 74% more favourably in high quality environments Tuesday, July 16, 2019 12:01 BST – London, UK – Since the inception of digital advertising, marketers have debated the impact of an ad’s environment on how...
New Biometric Study Shows a Halo Effect for Ads
Tuesday, July 16, 2019 – New York, NY – Since the inception of digital advertising, marketers have debated the impact of an ad’s environment on how that ad is perceived by its intended audience. The latest biometric research released by...