2022年5月10日 – デジタルメディア品質分野のグローバルリーダーであるIntegral Ad Science（ナスダック：IAS、本社：米国ニューヨーク、CEO：リサ・アッツシュナイダー / 日本オフィス：東京都千代田区、日本カントリーマネージャー：山口武、以下 IAS）は本日、TikTokとのパートナーシップにおけるサービスの拡張を発表しました。ビューアビリティ、無効トラフィック（IVT）、アプリレベルのブランドセーフティを測定できるようになり、世界中のブランド広告主や代理店がTikTokのプラットフォームで購入するメディアの品質を効果的に監視できるようになります。

https://bit.ly/IASTikTok_JP

IASのCEO リサ・アッツシュナイダーは「TikTokでの広告キャンペーンを管理できる、IASの更に進化したメディア品質ソリューションをマーケターに提供できることを嬉しく思います。マーケティング担当者にとって、ソーシャルプラットフォーム上でユーザーと関わりながら、ブランドセーフな環境かつ適切なコンテンツに隣接して広告を表示させる重要性は、世界規模でなお一層高まっています。TikTokにおける包括的なソリューションを通じ、広告主が展開するキャンペーンに高いレベルの透明性と精度を提供できることを光栄に思います」と述べています。

IASは、Open Measurement Software Development Kit（OM SDK）を用いて、TikTok上で信頼できる第三者測定を提供し、ブランド広告主のマーケティング担当者に広告キャンペーンのパフォーマンスに関する究極の透明性と信頼性をもたらします。米国のインタラクティブ広告業界団体（Interactive Advertising Bureau, IAB）が管理し、IASが創設メンバーであるOM SDKは、モバイルアプリやオープンウェブ環境で配信される広告に対して、第三者によるビューアビリティと検証測定を容易にするために設計されています。IASは今回、最大のコンテンツプラットフォームの1つであるTikTokと連携し、同社のプラットフォームにOM SDKを統合することで、ウォールド・ガーデン（閉じられたプラットフォーム）における透明性をリードできることを喜ばしく思っています。本サービスでは、IAS Signal （管理画面）に24時間いつでもアクセスして緻密なレポートを確認できるようにし、広告主が必要な情報を得て、キャンペーン改善のためのアクションを取ることができるようにします。マーケティング担当者は、TikTokでの広告キャンペーンを管理する、より包括的なソリューションをIASで利用できるようになります。

TikTokのエコシステム・パートナーシップ責任者であるメリッサ・ヤンは「IASとのパートナーシップをもとに、ブランドや広告主がTikTok上で自信を持ってビジネスとオーディエンスを拡大できる新しいソリューションを導入できることを嬉しく思っています。今回の拡張により、世界中のブランドや広告主は、IASのビューアビリティと無効トラフィックの測定ツールを利用し、当社のプラットフォームでのキャンペーンの品質を監視できるようになります。これがお客様にもたらす透明性と新たなレベルの成功について大変期待しています」と述べています。

Integral Ad Scienceについて
Integral Ad Science（IAS）は、デジタルメディア品質の向上において世界をリードする企業です。IASは、広告が本物の人間によって、安全かつ適切な環境で閲覧されることを保証し、コンテキストに基づくターゲティングの活性化やサプライパス最適化を推進することで、すべてのインプレッションを価値あるものにします。私たちの使命は、世界をリードするブランド、パブリッシャー、プラットフォームが利用する、デジタルメディア品質の信頼性と透明性の世界的な基準となることです。IASは、実用的なリアルタイムの情報と知見を備えたデータに基づくテクノロジーの提供で、これを実現します。2009年に設立し、ニューヨークに本社を置くIASは、世界中で何千社ものトップクラスの広告主やパブリッシャーを支えています。詳しくは、https://stagingias.wpengine.com/jp/をご覧ください。

TikTokについて
TikTokは、短尺のモバイル動画のリーディングプラットフォームです。TikTokのミッションは、創造性を刺激し、喜びをもたらすことです。TikTokは、ロサンゼルス、ニューヨーク、ロンドン、パリ、ベルリン、ドバイ、シンガポール、ジャカルタ、ソウル、東京を含むグローバルなオフィスを構えています。

NEW YORK – May 9, 2022 – Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced additional services to its partnership with TikTok. In addition to the IAS Brand Safety Solution launched last September, IAS will now be able to measure viewability, invalid traffic (IVT) and app-level brand safety, allowing brands and agencies globally to effectively monitor the quality of their media buys on TikTok’s platform.

“We are excited to offer marketers an increasingly comprehensive set of IAS Media Quality Solutions to manage their advertising campaigns on TikTok” said Lisa Utzschneider, CEO, IAS. “It is more important than ever for marketers to engage with users on social platforms and ensure that their ads appear next to brand safe & suitable content on a global scale.  We are thrilled to deliver a holistic solution on TikTok and provide new levels of transparency and precision for these campaigns.”

IAS will now provide advertisers with trusted, third-party measurement powered by the Open Measurement Software Development Kit (OM SDK), giving marketers ultimate transparency and confidence around campaign performance. Governed by the IAB with IAS being a founding member, the OM SDK is designed to facilitate transparent third-party viewability and verification measurement for ads served to mobile apps and open web environments. IAS is thrilled to partner with TikTok, one of the largest content platforms, to bring the OM SDK integration on their platform, leading transparency in the walled garden space. In addition, the offering will provide granular reporting with 24/7 access to the IAS Signal UI, allowing advertisers to take action and stay informed on campaigns. By partnering with IAS, marketers now have access to an increasingly comprehensive set of solutions to manage their advertising campaigns on TikTok.

“We’re thrilled to build on our partnership with IAS and introduce new solutions that give brands the confidence to scale their businesses and audiences on TikTok” said Melissa Yang, Head of Ecosystem Partnerships, TikTok. “Through this expansion, brands and advertisers around the world will have access to IAS viewability measurement to monitor the quality of their campaigns on our platform. We’re excited to see how this will usher in new levels of transparency and success for our clients.”

About Integral Ad Science

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit iasbckup13june.wpengine.com.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.

Media Contact: 

press@technologyblg.wpenginepowered.com

뉴욕 – 2022년 5월 9일 – 디지털 미디어 품질 분야의 글로벌 리더인 Integral Ad Science(Nasdaq: IAS)가 오늘 TikTok과의 파트너십을 위한 추가 서비스를 발표했다. 작년 9월에 출시된 IAS 브랜드 안전 솔루션과 더불어, 이제 IAS는 광고가시성, 유효하지 않은 트래픽(IVT) 및 앱 레벨 브랜드 안전성을 측정할 수 있게 되어 전 세계의 브랜드와 대행사가 TikTok에서 미디어 구매의 품질을 효과적으로 모니터링할 수 있게 될 것이다.

리사 우츠슈나이더(Lisa Utzschneider) CEO는 “마케터들에게 TikTok 광고 캠페인을 관리하기 위해 점점 더 포괄적인 IAS 미디어 품질 솔루션을 제공하게 되어 기쁘다”며 “마케터들이 소셜 플랫폼에서 사용자들과 협력하고 그들의 광고가 전 세계적으로 안전하고 적합한 콘텐츠 옆에 나타나도록 하는 것이 그 어느 때보다 중요하다”고 말했다. “우리는 TikTok에 대한 전체적인 솔루션을 제공하고 이러한 캠페인에 대해 새로운 수준의 투명성과 정확성을 제공할 수 있게 되어 기쁩니다.” 라고 덧붙였다.

IAS는 이제 OM SDK(Open Measurement Software Development Kit)를 통해 신뢰할 수 있는 제3자 측정 기능을 광고주에게 제공하여 마케팅 담당자들에게 캠페인 성과에 대한 궁극적인 투명성과 신뢰를 제공할 것이다. IAB에 의해 관리되며, IAS가 창립 멤버인 OM SDK는 모바일 앱과 오픈 웹 환경에 제공되는 광고에 대한 투명한 제3자 광고가시성 및 검증 측정을 용이하게 하도록 설계되었다. IAS는 가장 큰 콘텐츠 플랫폼 중 하나인 TikTok과 협력하여 OM SDK 통합을 플랫폼에 도입하여 ‘Walled Garden’ 공간의 투명성을 선도하게 되었다. 또한, 이 서비스는 IAS 신호 UI에 대한 연중무휴 24×7 액세스 권한을 가진 세분화된 보고 기능을 제공하여 광고주가 조치를 취하고 캠페인에 대한 정보를 계속 제공할 수 있도록 한다. 마케팅 담당자는 IAS와 제휴함으로써 TikTok에 대한 광고 캠페인을 관리하기 위한 점점 더 포괄적인 솔루션 세트에 액세스할 수 있게 되었다.

TikTok의 Ecosystem Partnerships 책임자인 Melissa Yang은 “우리는 IAS와의 파트너십을 바탕으로 브랜드가 TikTok에서 비즈니스와 시청자를 확장할 수 있는 자신감을 주는 새로운 솔루션을 선보일 수 있게 되어 기쁩니다. 이번 확장을 통해 전 세계의 브랜드와 광고주들은 당사의 플랫폼에서 캠페인의 품질을 모니터링하기 위해 IAS 광고가시성 측정에 액세스할 수 있게 될 것입니다. 이를 통해 고객에게 새로운 수준의 투명성과 성공을 가져다 줄 수 있는 방법을 알게 되어 기쁩니다.” 라고 말했다.

Integral Ad Science 정보

Integral Ad Science(IAS)는 디지털 미디어 품질 분야의 글로벌 리더입니다. IAS는 광고를 실제 사람들이 안전하고 적합한 환경에서 볼 수 있도록 보장하고, 상황별 타겟팅을 활성화하며 공급 경로 최적화를 추진하면서 모든 광고노출을 계산합니다. 우리의 임무는 세계 최고의 브랜드, 퍼블리셔 및 플랫폼의 디지털 미디어 품질에 대한 신뢰와 투명성을 위한 글로벌 벤치마크가 되는 것입니다. 우리는 실행 가능한 실시간 신호와 통찰력을 갖춘 데이터 기반 기술을 통해 이를 수행합니다. 2009년에 설립되어 뉴욕에 본사를 두고 있는 IAS는 전 세계 수천 개의 최고 광고주 및 프리미엄 퍼블리셔와 협력하고 있습니다. 더 많은 정보를 원하시면, stagingias.wpengine.com를 방문하세요.

TikTok 정보

틱톡은 숏폼 모바일 비디오의 선두 업체이다. 우리의 임무는 창의력을 북돋우고 기쁨을 가져오는 것입니다. 틱톡은 로스앤젤레스, 뉴욕, 런던, 파리, 베를린, 두바이, 싱가포르, 자카르타, 서울, 도쿄를 포함한 글로벌 사무실을 가지고 있습니다.

Media Contact: 

press@technologyblg.wpenginepowered.com 

NEW YORK – May 9, 2022 – Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced additional services to its partnership with TikTok. In addition to the IAS Brand Safety Solution launched last September, IAS will now be able to measure viewability, invalid traffic (IVT) and app-level brand safety, allowing brands and agencies globally to effectively monitor the quality of their media buys on TikTok’s platform.

“We are excited to offer marketers an increasingly comprehensive set of IAS Media Quality Solutions to manage their advertising campaigns on TikTok” said Lisa Utzschneider, CEO, IAS. “It is more important than ever for marketers to engage with users on social platforms and ensure that their ads appear next to brand safe & suitable content on a global scale.  We are thrilled to deliver a holistic solution on TikTok and provide new levels of transparency and precision for these campaigns.”

IAS will now provide advertisers with trusted, third-party measurement powered by the Open Measurement Software Development Kit (OM SDK), giving marketers ultimate transparency and confidence around campaign performance. Owned and governed by IAB Tech Lab with IAS being a founding member, the OM SDK is designed to facilitate transparent third-party viewability and verification measurement for ads served to mobile apps and open web environments. IAS is thrilled to partner with TikTok, one of the largest content platforms, to bring the OM SDK integration on their platform, leading transparency in the walled garden space. In addition, the offering will provide granular reporting with 24/7 access to the IAS Signal UI, allowing advertisers to take action and stay informed on campaigns. By partnering with IAS, marketers now have access to an increasingly comprehensive set of solutions to manage their advertising campaigns on TikTok.

“We’re thrilled to build on our partnership with IAS and introduce new solutions that give brands the confidence to scale their businesses and audiences on TikTok” said Melissa Yang, Head of Ecosystem Partnerships, TikTok. “Through this expansion, brands and advertisers around the world will have access to IAS viewability and invalid traffic measurement tools to monitor the quality of their campaigns on our platform. We’re excited to see how this will usher in new levels of transparency and success for our clients.”

About Integral Ad Science

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit technologyblg.wpenginepowered.com.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.

Media Contact: 

press@technologyblg.wpenginepowered.com 

LONDON, UK – May 9, 2022 – Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced additional services to its partnership with TikTok. IAS will now be able to measure viewability, invalid traffic (IVT) and app-level brand safety, allowing brands and agencies globally to effectively monitor the quality of their media buys on TikTok’s platform.

“We are excited to offer marketers an increasingly comprehensive set of IAS Media Quality Solutions to manage their advertising campaigns on TikTok” said Lisa Utzschneider, CEO, IAS. “It is more important than ever for marketers to engage with users on social platforms and ensure that their ads appear next to brand safe & suitable content on a global scale.  We are thrilled to deliver a holistic solution on TikTok and provide new levels of transparency and precision for these campaigns.”

IAS will now provide advertisers with trusted, third-party measurement powered by the Open Measurement Software Development Kit (OM SDK), giving marketers ultimate transparency and confidence around campaign performance. Governed by the IAB with IAS being a founding member, the OM SDK is designed to facilitate transparent third-party viewability and verification measurement for ads served to mobile apps and open web environments. IAS is thrilled to partner with TikTok, one of the largest content platforms, to bring the OM SDK integration on their platform, leading transparency in the walled garden space. In addition, the offering will provide granular reporting with 24/7 access to the IAS Signal UI, allowing advertisers to take action and stay informed on campaigns. By partnering with IAS, marketers now have access to an increasingly comprehensive set of solutions to manage their advertising campaigns on TikTok.

“We’re thrilled to build on our partnership with IAS and introduce new solutions that give brands the confidence to scale their businesses and audiences on TikTok” said Melissa Yang, Head of Ecosystem Partnerships, TikTok. “Through this expansion, brands and advertisers around the world will have access to IAS viewability and invalid traffic measurement tools to monitor the quality of their campaigns on our platform. We’re excited to see how this will usher in new levels of transparency and success for our clients.”

About Integral Ad Science

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit iasbckup13june.wpengine.com.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.

Media Contact: 

press@technologyblg.wpenginepowered.com